ARE Athletics · Austin & Aaron Richard Espy

You are what
you build.

ARE Athletics is a performance company built around one standard: nothing here is given. Coaching that earns results, apparel that marks the work, and supplements that hide nothing — three brands, one self-made identity.

Explore the brands Who we are

We ARE Built. Not born. Not bought. Built.

ARE — the shared initials of a father and son, and a declaration of how the work gets done.

The ARE System · Three Pillars

One standard. Three ways to build.

Each brand owns a stage of the work — train, wear, fuel. Together they're a single identity you can live in.

COACHING & COMP PREP
ARE Physique
Elite results. Real coaching.
Online coaching and competition prep led by an IFBB Pro. Custom programming, macro targets, and check-ins built to move you — from first cut to show day.
Visit ARE Physique
APPAREL & HEADWEAR
ARE Built
Wear the work.
Apparel for everyone who builds themselves — athletes, tradespeople, founders. Structured caps and pieces that carry the self-made standard out into the world.
Visit ARE Built
SUPPLEMENTS
ARE Labs
Fully dosed. Nothing hidden.
Performance supplements with fully disclosed, clinically weighted dosing. No proprietary blends, no fairy dust — every milligram printed on the label.
Visit ARE Labs
The Founders · Father & Son

Operator and athlete. Built in, from day one.

ARE is the work of two people who share a name and a standard. Austin Espy carries the brand on stage — an IFBB Pro who earned the card the hard way, after five years of losses before the first win. Aaron "Rich" Espy builds the company behind it — the infrastructure, the brands, the operations. Athlete and operator, separated on purpose, pulling the same direction.

IFBB Pro · Classic Physique 2025 Mr. Olympia · Classic Physique debut 2023 Mr. USA Champion 2023 IFBB Pro Card · NPC USA Texas LLC · Multi-brand holding co.